Valentine’s Day is also a day of surprises (“OH NO, it’s today?!?”), followed by the joy of shopping for Someone Special…at CVS on the way home from work.
Valentine’s Day is also known as a “Hallmark Holiday”. February 14th represents another hallmark: 10% of the stock market year is now in the books. With approximately one-tenth of the year now behind us, let us look at 2019, so far, and see how things are going. Mostly the markets have given us hearts and flowers.
Asset Performance In the First Tenth of 2019
Dow Jones Industrial Average
- Opening Price, January 2, 2019: $23,058.61
- Closing Price, February 13, 2019: $25,543.27
- Net Change: +10.77%
S&P 500 Index
- Opening Price, January 2: $2,476.96
- Closing Price, February 13: $2,753.03
- Net Change: +11.14%
10 year Treasury Bond Yield
- Opening yield, January 2: 2.65%
- Closing yield, February 13: 2.66%
- Net Change: +.01%
- Opening price, January 2: $1,297
- Closing price, February 13: $1,306.75
- Net Change: +.7%
- Opening Price, January 2: $6,506.91
- Closing Price, February 13: $7,420.38
- Net Change: +14.03%
It really is a Hallmark Holiday
According to the Greeting Card Association, more than 145 million Valentine’s cards will exchange hands in America this year, and most of those cards are made by Hallmark. Because Hallmark is a family-owned business (founded by Joyce Hall in 1910) the company doesn’t publish sales numbers, but apparently the business model is still working. In a CNBC interview, Hallmark’s chief marketing officer noted that eCards haven’t disrupted the printed card business. In today’s world of electronic communications, paper greeting cards deliver a unique “tactile experience”.
Comment: More than 1,400 Hallmark Valentine’s Day cards will be in circulation this year.
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